Prevent Blindness America Launches “AMD: Awareness Makes a Difference” Campaign to Help Educate Public on Dangers of Eye Disease
Non-profit Organization to Hold Events Across the Country on Age-related Macular Degeneration, the Leading Cause of Blindness in Older Americans
CHICAGO (May 31, 2012) –Age-related macular degeneration (AMD) is the leading cause of blindness for people over 50 in the Western world. With no known cure, early detection and treatment are keys to saving sight. Prevent Blindness America and its affiliates across the country will once again be offering the “AMD: Awareness Makes a Difference” program with activities throughout the week of June 4-8.
AMD is characterized by loss of central vision, usually in both eyes. The person may experience a dark or empty spot in the center of their vision, distorted, wavy vertical lines or blurry text.
“The goal of the campaign is to educate seniors and their caretakers on AMD including risk factors, treatment options and assistance programs,” said Hugh R. Parry, president and CEO of Prevent Blindness America. “We hope everyone will help protect their vision by participating in this important program.”
Throughout the week, part of the AMD: Awareness Makes a Difference activities will include:
Prevent Blindness America invites the public to visit “The AMD Learning Center” at preventblindness.org/amd. The Learning Center provides a variety of educational tools including AMD risk factors, treatment options and an Adult Vision Risk Assessment tool.
For information on the AMD: Awareness Makes a Difference program and local events, or forfree information on AMD and other blinding eye diseases, please visit Prevent Blindness America at preventblindness.org/amd or call (800) 331-2020.